Ultra Rare started in 2015 as a simple mood board when the founder (who prefers to remain anonymous) was diving into graphic design, it quickly grew into something bigger, a space where 90s and Y2K kids could reconnect with the vibes that shaped them.

Inspired by anime, video games, sports, cars and all the little things that made our childhoods feel like a universe of its own, Ultra Rare progressed to craft clothing that isn’t just worn - it’s remembered.
 

It's more than just fashion; we’re a community. With a presence that started on Instagram and exploded to over 100,000 followers, we’ve been one of the first to bring this mix of nostalgia, style, and attitude online.

Our mission is simple: celebrate the past, spark memories and conversations, and bring people together around the things we grew up loving. Ultra Rare isn’t just clothing, it’s a portal back to the golden age of your youth, wrapped in style and sprinkled with mystery.